All of these design elements were popularized and later became an industry standard due to the success of the Stratocaster. The three-pickup design offered players increased versatility and choice in tone quality over earlier one- and two-pickup electric guitars, and a responsive and simplified vibrato arm integrated into the bridge plate, which marked a significant design improvement over other vibrato systems, such as those manufactured by Bigsby. The double cutaway, elongated horns, and heavily contoured back were all designed for better balance and comfort to play while standing up and slung off the shoulder with a strap. The distinctive body shape, which has become commonplace among electric guitars, was revolutionary for the time period, and for the first time a mass-market electric guitar did not significantly resemble earlier acoustic models. The guitar introduced into the popular market several features that were innovative for electric guitars in the mid 1950s. Guitars that duplicate the Stratocaster by other manufacturers are sometimes called S-Type or ST-type guitars. "Stratocaster" and "Strat" are trademark terms belonging to Fender. Along with the Gibson Les Paul, Gibson SG and Fender Telecaster, it is one of the most-often emulated electric guitar shapes. It is a double- cutaway guitar, with an extended top "horn" shape for balance. The Fender Musical Instruments Corporation has continuously manufactured the Stratocaster from 1954 to the present. The Fender Stratocaster, colloquially known as the Strat, is a model of electric guitar designed from 1952 into 1954 by Leo Fender, Bill Carson, George Fullerton and Freddie Tavares. Originally two- or three-tone sunburst many other colors subsequently produced. Other pickup configurations are also available. Other bridge configurations are available. Most commonly proprietary six-screw ‘ tremolo’. Solid body electric guitar Fender Stratocaster
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